Officially launched on August 1, 2011, the company
was founded with a vision to help brands and businesses get more value
from the primary channel that connects Africans to the world - Mobile.
The
exclusive event hosted various digital marketing agencies, brand
owners, IT experts and media practitioners to an event tagged “An
Evening of Innovation with Twinpine” at the Renaissance Lagos Ikeja Hotel, Lagos on Thursday November 17, 2016.
Themed,
The Future of Mobile Marketing: Data, Performance and Personalisation,
the event buttressed predictions that personalised marketing,
performance and convergence through collection of consumer data will be
key drivers of marketing communications in 2017 and beyond as brand
owners seek to build on their equity and return of investment (ROI)
despite the recession.
At the event, Twinpine unveiled its new ad formats (Native Ads, 3D Ads, Brand Cast, Call-to-Action Ads), Twinpine’s Mobile Intelligence Portal, Programmatic Platform and Adrenaline
No comments:
Post a Comment