In its latest attempt to “innovate,” Facebook is once again “borrowing” from the much younger social media platform.
This
time facebook is testing out a new feature that lets users take selfies
and record videos complete with filters, effects, and masks, which can
be shared in your News Feed. And your clips disappear in 24 hours too (assuming no one responds).
Facebook
isn’t making any attempts to hide this new Snapchat-esque addition
either, placing it front and centre in its main app for users in
Ireland.
Should
it prove popular among the Irish populace, Zuckerberg may decide to go
wide with the feature, introducing it to the social network’s 1.4
billion monthly users.
While
the feature has yet to adopt a formal name, it might as well be called
Snapchat 2.0. To access it, users (in Ireland) need only to tap on the
camera icon in the top left corner of the Facebook app, and voila!
They’ll have access to all the features of the new content machine.
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